What is MAP?
MAP maps your actual marketing skill proficiency across 6 competency dimensions to one of 8 distinct archetypes. It measures what you can do — not who you are.
The result is a precise snapshot of your strengths, your growth areas, and the gap between where you are and where you want to go.
Four steps. Under five minutes.
Answer 18 scenario and behavioral questions about how you actually work.
Our engine scores you across 6 dimensions and resolves your archetype.
Instantly view your archetype, radar chart, and top strengths.
Enter your email to unlock your complete gap analysis and action plan.
Built on globally recognised frameworks:
Which one are you?
You spot what's missing and build it.
You build the plan everyone else follows.
You make people feel something about a brand.
You let the data speak — and you know how to listen.
You know where audiences live — and how to reach them.
You make marketing pay for itself — and prove it.
You move people and organisations forward.
You can do everything — now it's time to go deep somewhere.